Boichick: Candle Labels

My Role:

Art Director + Designer

The Ask: 

Design a series of 6 candle labels within existing brand guidelines for Boichick in Provincetown, MA. There are five signature scents (Boi, Chick, He, She, and They) and one limited-edition holiday scent (Holiday in Helltown).

How it Started:

  • I reviewed existing brand guidelines

  • I discussed ideas with the client and we discussed different brand elements to include

My Inspiration: 

  • Uncommon Punctuation Marks

  • Day and Night

  • Holiday Plaids

The Concept:

  • Incorporate the one color logo, singular icon, and brand colors into the design.

  • Limited Edition Holiday scent design is reminiscent of winter and flannel shirts