PTC: Social Media
The Ask:
Create social media posts to promote company culture to potential employees and engage current employees with PTC’s social media accounts. Each week, I brainstormed with the employer brand team and creating graphics and reels across Instagram and LinkedIn.
The Results:
In six months, engagement on Instagram and LinkedIn doubled.
Wordle was trending because the daily puzzle was quite challenging and many players lost their win streak. This post offered a “redemption“ round with the left post first, and the answer the following day.
Left: A gif to celebrate Stress Awareness Month, which is in April.
Right: A gif created to celebrate 3/14, Pi day.
I was tasked with creating branded graphics for an employee toolkit to celebrate PTC’s Great Place to Work™ certification in 16 countries in 2022. Great Place to Work™ recognizes employers who create an outstanding employee experience. Great people make up great organizations. This creative was centered around PTC’s employees for recruitment and retention.